Concluding Notes Re: Choice
As we perceive a ubiquitous digitization of our environments, the Internet is quickly becoming the Defacto conduit for information including email, news, video, applications, and documents. If communication is the means of relaying or exchanging information, then today, the Internet is communication. The implicit potency of domain names to elicit behavior patterns in users, on behalf of their owners, is portrayed as value by the premium commanded by domains that relate common vocabulary to category ownership.
Ambiguity mandated by the suffixing of traditional top-level labels, such as .com and .org, serves as a buffer to the effects of term ownership on the psychology of perception and on the permeance of the root. The power of association...